4/2/2023 0 Comments Le coq sportif clothing![]() This brand has an incredible array of logos, each with a distinct identity. And they left the slenderness and fit of the Gallic rooster the same so that the symbol ideally corresponded to the name of the trademark. The designers also corrected the bird’s color: they removed the black and replaced it with dark blue. It is depicted in the form of a semicircle and consists of the French flag’s colors – blue, white, red. So, they added color and logic to the image because now the rooster crows against the rising sun’s background. ![]() To achieve relevance, the logo developers took the previous version and, without changing anything in the drawing style, supplemented it with several elements. It reflects the patriotism of Le Coq Sportif and points to the birthplace of branded products. The tricolor has long been considered an allegory of freedom. Its fragments are painted in three colors (blue, white, and red), which resembles the French flag. Below is a semicircular figure consisting of three parts. The rooster is looking to the right, as it was on logos before 1968. He tried to convey style and dynamism – the fundamental principles that the sporting goods manufacturer adheres to. Now it has become dark, and the bird itself has now been made with a white background. The only change happened with the background color. The logo has not received significant changes. Letter spacing has expanded, so characters are easy to read and don’t merge like they used to. They also removed the “®,” made the outlines thicker, and slightly changed the lettering’s shape. In 2009, the developers enlarged the rooster so much that it ceased to fit into the triangle. Below the geometric figure is the phrase “Le Coq Sportif.” All letters are lowercase, typographic font. There is a registered trademark in the right corner. In the 1975 logo, the rooster is in the center of the triangle. But this minimalistic version only lasted two years. It depicts the silhouette of a bird without the classic triangular frame and brand name. 1973 – 1975ĭesigners have created a new label, especially for the line of tennis suits. The bold “checkmark,” as conceived by the authors, symbolized a rooster. ![]() An abstract figure was drawn in a triangle with a wide blue outline. ![]() The French team’s clothes, which participated in the Munich Games of the XX Olympiad 1972, were decorated with the emblem without the usual bird. “Le Coq Sportif” is now inside the blue rectangle at the bottom of the logo. They also turned the rooster to the left and changed the position of the inscription. In 1966, the designers removed many details, leaving only the triangle, the brand name, and the silhouette of a bird without legs and head. The background is a rectangular shield with a pointed base and three vertical lines in white and blue. A proud rooster stands inside a triangle. The new graphic is similar to the 1950 version. The palette includes black, red, blue, yellow, cyan, and white. This is the first colorful logo of the brand. Behind the rooster is the Olympic flag: five multi-colored rings connected. To celebrate the partnership with the French national team during the XVII Olympiad Games in Rome, the company has released a new emblem. ![]()
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